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Data Management Solutions
The world’s largest operators depend on our source system and vendor agnostic Media Data Management solutions to mine, transform, warehouse, report and analyze usage data from their delivery platforms. This technology empowers marketing, audience measurement and reporting firms, programming, advertising and operations teams to seamlessly analyze usage, revenue and quality of interactive services such as on-demand, time-shifted TV and advanced advertising.
Multi-screen, multi-dimensional data management, measurement and standardized metrics are critical to the success of advanced service offerings, along with emphasizing granular, in-depth data for programmers and advertisers. Aggregating and managing data from disparate mediums, such as Linear TV, VOD, eTV online and mobile devices, as well as, across differing service providers, produces a comprehensive view of the consumer experience, thus allowing you to refine your own content strategies and better position your marketing and promotional activities. The result is reduced churn, increased service usage and increased per-subscriber revenue.
Concurrent’s media data solutions include: Industry-leading data collection engines for VOD, linear TV, interactive, mobile and online services
Central Data Warehouse (CDW) – an enterprise-ready, multi-service platform that consolidates media data storage and enables heterogeneous media data collection. CDW enables the aggregation and warehousing of all interactive, linear and DVR data into a central data repository
Four dimensional data views of subscriber consumption, content consumption, operational reporting and advertising campaign performance
End-to-end, turnkey data management services that complement existing resources and capabilities
Secure audience and media data exchang
Open standards based platform
Full census-based click stream collection
Industry-leading Video Data & Operations Center (VDOC) services based on our advanced media data management expertise
Interactive, linear and VOD data collection, warehousing and distribution including reporting and fulfillment utilizing the CableLabs SaFI interfaces
Concurrent’s MDAS portfolio enables the large scale deployment of media data infrastructure solutions and logistics, warehousing and business intelligence technologies. We support collection, managing, warehousing and distributing the following data types:
Video On Demand - Six of the top seven major MSOs depend on our industry leading VOD data management solution to manage data for more than 38 million subscribers. Our overall solution includes our VOD Interactive Data Gateway Engine (IDG) that supports over 110 vendor interfaces and connectors; and the Centralized Data Warehouse (CDW), used to aggregate, correlate and organize the data structures, then implement various methodologies to integrate with multiple vendors, solutions and third parties data stakeholders for reporting and analytics initiatives.
Linear Television - the Linear Clickstream Data Collector enables the collection of census-level linear click stream data. This tuning data can be used to generate key subscriber tuning metrics such as reach, frequency and dwell time.
Interactive - The Interactive Data Collector enables the collection of census-level interactive responses from EBIF-enabled set top boxes. The platform supports the following features: Standards-based collection interfaces based on the CableLabs IAM specification
Central repository for enterprise Interactive response data
Support for Campaign Metadata using the standard CableLabs Campaign Information Package (CIP) interface
Standard Data Export based on the Cablelabs Service Measurement (AA-SMS) and Fulfillment (AA-IAF) specifications
The ability to leverage existing deployed infrastructure, requiring a software-only upgrade
Mobile and Online - The mobile and on-line data collection modules enable the collection of census level video consumption information from mobile and PC devices. This data is aggregated and summarized to support viewing metrics across multiple dimensions and feedback into recommendation engines.
Reporting: Realize the power of multiscreen data
With our ReportOne reporting templates, you can unleash the power of your subscriber’s multiscreen usage data. Using industry standard metrics, ReportOne allows for ease of data analysis to identify viewing patterns and peaks that will optimize program offerings and maximize advertising revenue. To identify both local and global trends, ReportOne can selectively measure and analyze subscriber data in specific markets or across the entire enterprise with ease.
ReportOne templates utilize standard data warehousing and analytic methods for data query and reporting. Our flexible approach to standard reporting and OLAP packages makes our reporting platform infinitely customizable. Users can readily add report columns, redefine graphs and derive new summaries to meet the specific needs of their business. Each template includes query features such as filters, dimension and groupings, as well as, flexible measures, or fields, for output. ReportOne provides operators with: Immediate insight to all MSO markets and platforms
Immediate visibility for campaigns across all your on demand platforms and channels
Valuable insight into privacy protected subscriber viewing statistics and audience share metrics
Key performance metrics, such as views by households, views by demographic, views by Postal / ZIP code, share of active audience, share of total audience, viewing time per household, and day part analysis
The ability to share, adapt and collaborate with their Advertisers - reports can be configured to periodically send saved reports via email to users and clients, or allow them to securely log in to see the progress of their campaigns
Now you can free your organization from the burden of integration, testing, deployment and support activities - and focus on monetization of advanced advertising and interactive television campaigns, thanks to our ability to leverage our unparalleled technical, product, delivery and account management expertise. We can provide custom solutions tailored to your organization’s needs. Concurrent provides tremendous value and expertise in the following areas: Industry-leading Video Data & Operations Center (VDOC) services based on our advanced media data management expertise
End-to-end, turnkey data management services that complement your existing resources and capabilities, as well as, post deployment managed services for monitoring, support & maintenance
Media solutions hosting, data collection, aggregation, auditing, certification, correlation, warehousing and data exchange with third parties
Prime Integrator - As a prime integrator, we and our partners can manage the project, vendors, integration and support and be responsible for the overall solution deployment
Managed Services –Utilizing our vast experience in advanced advertising we can provide a complete suite of business and consulting services such market assessment and evaluation, competitive positioning, strategic media planning, advertising campaign workflow and others
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