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As operators see a sharply growing demand for advanced advertising capabilities, Concurrent is uniquely positioned to offer interactive TV applications, granular ad measurement and analytics and an intelligent and scalable ad delivery system with increased relevance and effectiveness.
Our belief is that integrated advertising is a key to the success of next-generation video business models across multiple devices and multiple mediums. As the industry’s leading provider of solutions for advanced advertising, content delivery and management and data collection and reporting, Concurrent enables operators to collect granular-level data across multiple screen environment, which can then be correlated into actionable information to enable a high level of advertising precision. Our goal is to allow operators and advertisers to reach their audience without media waste and target the consumers based on precise understanding of their content usage and consumption.